El Paso Artificial Grass
The Challenge
El Paso Artificial Grass Supply had an established ecommerce presence on Shopify, but the platform no longer aligned with their long-term needs. The client wanted more flexibility, ownership, and control without sacrificing the design, functionality, or user experience their customers were already familiar with.
The challenge was to:
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Rebuild the site in WordPress without disrupting existing workflows
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Preserve the established design and navigation patterns
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Maintain product discovery, trust signals, and conversion flow
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Improve performance and extensibility for future growth
This wasn’t about a redesign, it was about a careful, high-fidelity migration.
The Solution
The rebuilt site retains the familiar look and functionality customers expect while giving El Paso Artificial Grass Supply greater flexibility, performance, and control. The migration preserves brand consistency, supports ecommerce operations, and provides a stronger foundation for future enhancements — all without disrupting the customer experience.
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