Haworth Legal
The Challenge
Haworth Legal’s existing website no longer reflected the quality, professionalism, or level of advocacy the firm provides. While the firm had strong credentials and experience, the site lacked clarity, emotional connection, and a conversion path that encouraged visitors to take action — especially in high-stress situations where trust and reassurance are critical.
The goal of this project was not just a visual refresh, but a full rebuild designed to:
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Better reflect the firm’s brand and authority
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Create a calmer, more confident user experience
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Improve conversion flow for consultation requests
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Guide users toward action without pressure
In criminal defense, visitors are often anxious, overwhelmed, and time-sensitive — the site needed to meet them where they are.
The Solution
The strategy was to rebuild the site around clarity, confidence, and trust. Rather than overwhelming visitors with dense legal content, the new experience focuses on reassurance, expertise, and accessibility. Messaging was refined to speak directly to users facing serious legal concerns, while the layout and flow were structured to guide visitors toward reaching out at the right moments. Every design and content decision was made to reduce friction, reinforce credibility, and encourage meaningful consultation requests without feeling aggressive or sales-driven.
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